|
 David
T. Polk, Ph.D.
Director
Institute for Applied Social Research
dpolk@ycp.edu
David T. Polk has an earned doctorate degree in
Applied Social Research from Catholic University of America,
Washington, D.C. His areas of expertise include both
quantitative and qualitative research.
Dr. Polk joined the faculty of York College of
Pennsylvania in 1972. He is currently an Associate Professor
in Behavioral Sciences. His teaching responsibilities involve
primarily research methodology and statistics. In addition,
he is the Director of the college’s Institute for Applied
Social Research. The Institute, which specializes in applied
social research, is designed to give students a practical
learning experience in research.
In 1979, he and Dr. Thomas Lepson founded Polk-Lepson
Research Group in response to the need for marketing research
in Southcentral
Pennsylvania. Today, Polk-Lepson conducts quantitative and qualitative research for
clients across the
United States.
In his capacity as President, Dr. Polk has planned and
executed hundreds of studies for a wide variety of clients.
His research skills include the entire spectrum of
quantitative methodologies as well as focus group moderating.
In 2004, he became part of the faculty of the
American Bankers Association School of Marketing and
Management at Northwestern
University. Each year, he teaches a course on marketing research
for banking professionals.
He has published articles on various research
topics. He has also delivered numerous oral presentations to
both clients and at conferences.
As a part of his civic commitment, Dr. Polk
assists numerous non-profit organizations with their marketing
research and strategic planning activities.
|
